Cabin Scenting System by Fokker & Rituals
Increase passenger appeal and improve your brand awareness by providing your passengers with a great new service: Introduce our newest innovation to your cabin: cabin scents, developed by Fokker Services, Rituals and Sense Company, to your fleet. As many marketeers in hotels and store chains have discovered, scents are the missing link in the way brands are communicated. Simple tactics like selling a house at a higher price through the scent of freshly baked apple pie, are now available for your fleet.
Why cabin scenting?
Passengers nowadays are more and more aware of their surroundings and expect to be treated with the same comfort as they are accustomed to on the ground. Each of the 5 sense organs are stimulated during flight, where airlines are doing everything they can to provide enjoyable food for the taste, comfortable seats for the feeling of comfort, create soothing surroundings for the eyes by mood lighting and provide high quality In Flight Entertainment for the eyes and ears. However, one major sense organ, responsible for an important part for the mood of a passenger, is still overlooked.
Enjoyable and well-designed scents can significantly increase passenger comfort and will take away major annoyances during flight, plus that it can influence the mood of your passengers in a positive way.
Besides passenger appeal, a scented cabin is an ideal way to increase brand awareness, by having the availability to confront your passengers on every step of their journey with the particular scent that they will link to your airline. Furthermore scenting is a great trigger to generate ancillary revenues, by boosting inflight sales.
Relaxed Travel for Mind, Body and Soul
Fokker Services identified this gap in the market and initiated a cooperation with Rituals and Sense Company to combine the strengths of both companies.
- Distribution of scent through the air-conditioning system
- Control is pre-programmable, or during flight by the flight attendants through a control panel
- Distribution of scent throughout all phases of flight (boarding, taxi, take-off, cruise, approach, off-boarding)
- Easily replaceable cartridges with scenting oil
The commercial model is based on an initial installation fee per aircraft and a monthly subscription fee per aircraft for the scenting oil.
Fokker has teamed up with world-renown cosmetics brand Rituals to introduce the cabin scenting product to the airline industry. Sense Company, a long-term partner of Rituals, provides the means for a smooth and seamless scent distribution.
Contact Fokker Services
We invite you to contact Fokker Services to request more information.